“It’s not just about logistics or timelines — it’s about creating experiences that resonate with clients and their guests.”
When it comes to running a successful event, Bronwyn Crafer, Assistant Meetings and Events Manager at Crowne Plaza Newcastle – Stephenson Quarter, knows it’s all about people. “Every event is different and presents new challenges,” she says. “You’re always learning, meeting new people, and building relationships that last years.”
That focus on relationships shapes how she approaches every event. For Bronwyn, it isn’t just about logistics or timelines — it’s about creating experiences that resonate with both clients and their guests. Some of her long-term clients, like Constructing Excellence North East, return year after year. “The relationships we build go beyond business. When I had my son, they even sent gifts. Those connections make every event feel personal.”
It’s a sentiment echoed by Catriona Lingwood, Chief Executive of Constructing Excellence in the North East, who highlights the partnership between client and venue: “We keep going back to the Crowne Plaza Newcastle because of the team. They advise on everything and go the extra mile — they’re proper partners.
“Choosing the right venue is critical. Our events rely on seamless delivery, a welcoming atmosphere, and a team that understands what we’re trying to achieve. That’s why Crowne Plaza Newcastle has become our go-to partner. The service is so good — it really makes a difference.”
Bronwyn’s experience means she’s seen it all — and knows how to adapt. Whether it’s adjusting room layouts, helping clients run hybrid sessions, or integrating new technology such as Creventa to ease event admin and reduce food waste, her approach is practical, flexible, and always focused on making events feel seamless, personalised, and memorable.
“The people who work here are second to none,” she adds. “That northern personality shines through — it creates such a great atmosphere for our clients and their guests.”
Bronwyn is equally passionate about the city itself. Originally from Essex, she now calls the North East home and loves showing visiting groups why Newcastle works so well for events. “There’s something for everyone: historic buildings, contemporary art at the Baltic, walks along the Quayside, and great restaurants and bars. The city really knows how to host.”
The Crowne Plaza team often works with NewcastleGateshead Initiative (NGI) to craft local experiences, from food tours to escape rooms, giving events an authentic sense of place — ensuring both the client and their guests feel connected to the city as well as the event itself.
